≈ 8,771 GEL per month, at conservative benchmarks
You came in saying you probably just need more ads — the numbers tell a different story. With 120 inquiries a month you don't have a demand problem; you have a leaky bucket. Replies sometimes take until the next day, only 70% of inquiries get any response at all, and once an offer goes out there's no follow-up system — so deals quietly die that you already paid to create.
Your own words were the biggest clue: the SMM agency gave you "nice posts, no enrollments." That's what execution-before-diagnosis looks like. More ad budget right now would push more people into the same leaking funnel — and your ads already run below a 2.0 return.
The good news: most of this leakage is process, not spend. Fixing response speed, follow-up and your competitive story costs far less than the ads you were about to buy.
12% of offers close (benchmark: ≥25%). ~2.0 deals/month are lost at the finish line.
Fix: Use a structured offer, an objection-handling script, and a clear deadline to close.
Unclosed offers are not worked systematically. ~12% of them are recoverable.
Fix: Run a 5-touch follow-up sequence (3d / 1w / 2w / 1m / 2m) with CRM auto-reminders.
Differentiation in the market is unclear — you end up competing on price.
Fix: Define a clear position: who it's for / what problem / why you.
Average first response takes 12h (benchmark: ≤1h). ~25% of leads go cold before you reach them.
Fix: Set a ≤1 hour response standard: auto-acknowledgement plus a named owner for every new lead.
ROAS 1.20 (target 2.00). ~40% of this spend is inefficient.
Fix: Reallocate budget to the best creatives/audiences; pause losing campaigns.
Only 70% of leads get contacted (benchmark: ≥90%). The rest fall out of the funnel untouched.
Fix: Log every lead in a CRM and contact ≥90% within 24 hours.
40% of contacts become a real conversation (benchmark: ≥50%).
Fix: Improve the first-contact script and qualification questions.
Only 10% of customers come back (benchmark: ≥25%). Part of your LTV is being lost.
Fix: Launch a retention campaign / email sequence for existing customers.
Decisions are made without data — part of the spend is allocated blind.
Fix: Set up lead tracking (CRM + UTM + conversion events) — the precondition for any optimization.